(PRLEAP.COM) Off the Bolt Fabrics, the largest Upholstery Fabric Store in the San Fernando Valley, is announcing on Cyber Monday (November 28, 2011), the launch of their new website at www.OTBfabrics.com. The site, which is the online presence of the 14,000 square foot fabric warehouse and upholstery shop located on De Soto Ave at the corner of Victory Blvd. in Woodland Hills, will better show the actual offerings in the store to online visitors.
“Cyber Monday,” says Sarah DiGiacomo, daughter of shop owner Michael DiGiacomo, “seemed like the perfect date to officially launch our new site. Every year, thousands of people across Los Angeles, Ventura County, and the San Fernando Valley, prepare their homes for Holiday guests, family and friends. They want their homes to look their best, and they look to Off The Bolt Fabrics to help them do that.”
“Having our new site launched in time to help our customers find the perfect fabric, or plan their new re-upholstery project in time for
their Christmas and New Years guests, was important to us,” continued Sarah.
The facility also is the home of DiGiacomo Upholstery, known to be among the oldest (over 50 years) and most trusted high-quality upholstery shops in Los Angeles. Each new re-upholstery project is supervised by owner Michael DiGiacomo himself, with over 20 years of upholstery experience, and thousands of satisfied customers.
Building A New Website During A Bad Economy?
When asked whether the poor economy is really the right time to build a new state-of-the-art website, Sarah DiGiacomo replied “During tough times, most local retailers cut their marketing in order to save on expenses. But we believe that this is exactly the right time to spend more on marketing.” She continued, “As other stores advertise less, promote less and spend less, we’ll invest more in our store and in serving our customers both online and in our store, and as a result, we will end up serving far more people than ever before.”
And it turns out that reupholstering existing furniture is also very smart during these difficult economic times. A typical 6 foot sofa can be reupholstered for about half the cost of buying a brand new sofa of similar quality. Similarly, dining room chairs and other fabric-covered furniture could cost two to three times as much to buy new compared to repair and re-upholstery.
New customers can now not only find information about the thousands of fabrics on the new website, but they can also download an online fabric coupon for anything in the store. “We’re celebrating our new website with a coupon for 10% off EVERYTHING in the store,” says Michael DiGiacomo. “And that includes Upholstery Labor, too!”
Online Coupons Via A New Email Marketing System
The DiGiacomo’s new website is also configured with a new email marketing system that will instantly deliver the online coupons, and allow Off The Bolt to keep in contact with their best customers and potential new customers as well.
The whole system — including the website, coupons, and email marketing system — was designed, built and configured by West Hills Web, a leading authority in websites for local businesses. “West Hills Web and its owner Mark Widawer were recommended to us by a wholesale client of ours. Mark had just finished their website, and we loved what we saw — not only how the site looked, but how the site was designed to automate and track all of the company’s marketing,” said Sarah.
Michael continued, “We had been misled and frustrated by previous web designers, but after talking with Mark, we knew that he and West Hills Web were the right choices for our new site.”
New Traffic From High Search Engine Rankings
And it turns out they were correct. In the short time since the pre-launch of the new fabric store website, traffic has increased significantly, and the site already ranks on Page One of Google in and around Los Angeles for keyword terms that buyers use, such as “Woodland Hills Upholstery Fabric” (#1 on Google), “Upholstery shop in San Fernando Valley” (#3 on Google) and “San Fernando Valley Fabric Store” (#1 on Google).
West Hills Web specializes in the development of websites for local businesses, and is the developer of the new Off The Bolt website. West Hills Web is located in nearby West Hills, CA. Owner Mark Widawer offers a local online marketing course called “7 Secrets For Local Website Success,” on his website at www.WestHillsWeb.com. You can contact Mark Widawer via email at [email protected], or by phone at 818-592-6370.
Off The Bolt Fabrics is the San Fernando Valley’s largest retail upholstery fabric shop, located at 6445 De Soto Ave. in Woodland Hills, (San Fernando Valley, Los Angeles County) California. DiGiacomo Upholstery, one of Southern California’s most trusted high quality upholstery shops, is located within the huge warehouse. You can reach Sarah and Michael at Off The Bolt Fabrics and DiGiacomo Upholstery by phone at 818-999-0441.