Talk to anyone about their website and if they’ve got anything at all to boast about (besides how ‘pretty’ they think it is) is how much traffic they get (or don’t get).
One thing they almost never talk about is something that’s far less glamorous, but just as important: website conversion.
One of the great things about a well-designed website is that you can actually know exactly what happens to the people that visit your site. You can know if they buy something, or if they join your mailing list, or if they visit one page or five pages, or how long they stay on your site, and when and why they leave.
Heck, you can even find out why they