West Hills Web

How Your Website Makes You Money

Maybe this page should be called “How your website SHOULD make you money.”

Here’s what I mean.

Far too many people think about what their site looks like. They care about the colors they pick. They care about their logo. Their photos. And, frankly they care a lot about making their site look pretty.

Well, that’s all well and good. You should care about those things.

However the one thing that none of those things will do is make you any money.

If you study this website, you’ll see that it’s a little understated. It’s not glitzy. It’s not fancy. And it’s certainly not “pretty” (heck, it’s got MY face on it). But what it does do is regularly and reliably attract the right kind of visitors, and then it turns those visitors into buyers.

So how can you do the same?

Well, the easy way is to just say “Hey Mark, will you do your internet marketing magic for me?”

If you do that, then you’ll be set. We’ll get started right away, and within months — and sometimes even weeks — you’ll notice a dramatic increase in the number of visitors you are getting to your website, and the number of sales you make from your website.

If you want an easy button to making more money online, then that’s it. Hire me.

But if you want to do it yourself, or if you want to know more about what I’d do if you hire me, or what you can do for yourself, then here’s the low-down.

1) Build (or rebuild) your website with marketing in mind.

You don’t need a fancy, electronic brochure. What you need is a 24-hour, never-calls-in-sick, reliable and tenacious sales person. That doesn’t mean it shouts out “buy me buy me buy me” all over the place, like a late night infomercial. But what it does mean is that it’s built in such a way as to take a curious visitor step by step through the process of knowing you, liking you, and then trusting you enough to give you money. “Know, like and trust”. Those are three words you should remember.

2) Make it obvious to the search engines what your website is about

You’ve heard the term ‘Search Engine Optimization”? What that means is making it abundantly clear what your site — and each of its pages — is about. For Google, Yahoo, and Bing to rank your site highly, you’ve got to follow a few of their “rules” (both common and uncommon, both well known and not-so-well-known). But be careful. If you use “tricks” to try to fool the search engines, they’ll black list you for life (or longer).

It’s like taxes: Play by the rules, but take advantage of every loophole and trick that you can.

Want to do this yourself? Check out part one of the Total Traffic Formula, my do-it-yourself SEO course.

3) Build High Quality Links To Your Site

Once Google knows what your site is about, it ranks your site in its search results based on the number of other sites that link to your site. It treats each of those links as a “vote” about the importance of your site.

The more links, the more votes…sort of.

There’s actually a difference among links. Some links are good and others aren’t quite so good. And some are downright bad. What you want are as many good (or great) links pointing to your site as possible.

What makes a great link? It’s a link on a page that is all about the same thing — or a closely related topic — as your site. It also includes text inside of the link that is the exact keyword phrase you want to be found for. So if “canyon lake real estate agent” is what you want to be found for, then that is what your link should say.

Makes sense, right? Well, you’d be surprised at how many people miss that.

Want to do this yourself? Check out parts two through five of the Total Traffic Formula, my do-it-yourself SEO course.

4) Start A Relationship

If you’re married, I’m guessing that you didn’t just walk up to your spouse and say “Hi. Wanna get hitched?”

Chances are, you said “Hello” first. And maybe had a date or two. Or two hundred. It probably wasn’t until knowing each other for a while — until you had a chance to know, like and trust each other — that someone finally popped the question.

Well, most business transactions don’t take as long as a courtship to create a “buyer”, but the process should be similar. That’s why we build “permission marketing systems” into all the websites we create or update.

Want to do this yourself? Check out my List Power ebook, all about how to build online marketing lists and running an effective permission marketing campaign.

Want to do this work yourself? Then get the Landing Page Cash Machine ebook. It’s all about do-it-yourself website conversion optimization. (Big words, I know. What they mean is “it’s all about making your website sell more stuff.”)

5) Make the Sale

We use permission marketing to create and solidify a relationship, but what happens next depends a lot on what kind of business you are running. If you’re selling stuff from your online store, then you want to give your customer the links to buy what he needs.

But if you’re trying to create an ongoing business relationship, then you probably want to generate a phone call or a consultation.

Whatever kind of business you have, we’ll tailor the sales process to fit your business.

Okay, so that’s it, in a nutshell.

I know, I know…it doesn’t sound so complicated. And quite frankly, it isn’t. It’s easier than you might think. All you need is someone who actually knows what they are doing to do the work for you.

And that’s what I’m here for.

So if you’re here for the 10th time and finally deciding that you know, like and trust me enough to get started, then let’s go. Just fill out the short online interview, and if it looks to me like we’re a good fit, I’ll write you to set up free private consultation over the phone. Then we can decide together if we’re a match.

If you’re not quite at that stage yet, then that’s okay too. But don’t leave empty handed.

Sign up for my free email mini-course, “Seven Biggest Website Selling Sins (or, How to keep customers away from your website and never sell anything.)”.

Did I mention it’s free? Sign up using the form on the right.

-Mark