West Hills Web

SEO For Local Businesses

SEO for local businesses is a specialized kind of Search Engine Optimization.

In some ways, it’s easier because there is naturally less competition for keywords that are location specific. On the other hand, SEO for local businesses is a harder task because there are so many local areas to optimize for. You could optimize for the community you are in (“West Hills”, in my case), or the area (“San Fernando Valley”) or the City (“Los Angeles”) or the part of the state (“Southern California”) or even the state itself (“California”).

And on top of that, you’ve got all the adjacent areas you also want to draw business from.

So, as you can see, SEO for local businesses can be a very time consuming task.

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Woodland Hills Upholstery and Fabric Store Launches New Website

(PRLEAP.COM) Off the Bolt Fabrics, the largest Upholstery Fabric Store in the San Fernando Valley, is announcing on Cyber Monday (November 28, 2011), the launch of their new website at www.OTBfabrics.com. The site, which is the online presence of the 14,000 square foot fabric warehouse and upholstery shop located on De Soto Ave at the corner of Victory Blvd. in Woodland Hills, will better show the actual offerings in the store to online visitors.

Cyber Monday

“Cyber Monday,” says Sarah DiGiacomo, daughter of shop owner Michael DiGiacomo, “seemed like the perfect date to officially launch our new site. Every year, thousands of people across Los Angeles, Ventura County, and the San Fernando Valley, prepare their homes for Holiday guests, family and friends. They want their homes to look their best, and they look to Off The Bolt Fabrics to help them do that.”

“Having our new site launched in time to help our customers find the perfect fabric, or plan their new re-upholstery project in time for

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9 Minute SEO? (Video)

Page-One-On-Google-In-9-MinutesA lot of people talk about getting listed on Google quickly. The ironic thing is that getting listed quickly takes some time.

In other words, you’ve got to set things up correctly in the first place, and then do the right things step by step, in order to have your website rank highly for its most important keywords.

And when you do that, Wow! It works REALLY well. Here’s proof.

One of the sites we have built and maintain is a real estate site in Canyon Lake California. The site ranks very highly for terms like “Canyon Lake Homes for Sale” and even just “Canyon Lake Homes” and “Canyon Lake Real Estate”.

The site’s owner often reports to me that when she asks her new clients how they found her, they tell her “No matter what I Googled about Canyon Lake, YOU were there…so I HAD to call.”

Pretty good, right?

So here’s a case study video just to show you how much Google loves her site. I added a new page to her website for a new property listing in Canyon Lake. There are thousands of other real estate sites competing for this and other similar keywords. Take a look at this short video to see what happened.

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What Is SEO and Why Do I Need It?

What-is-SEO-and-Why-Do-I-Need-ItIf you’ve been doing any research at all about building or improving your website, or have talked to anyone about “getting found” on the Internet, then you’ve probably come across the phrase “Search Engine Optimization“, or SEO for short.

So there’s a good chance you’re wondering what SEO is, and why you need it. Well, let’s get you some easy-to-understand and plain-English answers.

Search Engines, like Google and Yahoo and Bing, spend all their time scanning the internet looking for new content. They index and catalog everything, so that when someone like you searches for something…let’s say “Los Angeles Attorneys”…it has enough information to give you a list of websites — and specifically web pages — that match your search.

The problem is that there are hundreds, thousands, and perhaps millions of

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