If you’ve been doing any research at all about building or improving your website, or have talked to anyone about “getting found” on the Internet, then you’ve probably come across the phrase “Search Engine Optimization“, or SEO for short.
So there’s a good chance you’re wondering what SEO is, and why you need it. Well, let’s get you some easy-to-understand and plain-English answers.
Search Engines, like Google and Yahoo and Bing, spend all their time scanning the internet looking for new content. They index and catalog everything, so that when someone like you searches for something…let’s say “Los Angeles Attorneys”…it has enough information to give you a list of websites — and specifically web pages — that match your search.
The problem is that there are hundreds, thousands, and perhaps millions of
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