Websites For Local Businesses

January 10, 2011

Websites-For-Local-BusinessesWebsites for local businesses are a bit different than websites for national or global companies.

Do you own a local business? If you do, then you probably already know that websites for local businesses need to be different than, say, Amazon.com or Facebook. But what are those differences, and why do they matter to you?

1) Websites for Local Businesses are more personality-driven

Your local business website is your opportunity to be just a little bit famous, and frankly it’s high time that you were.

You provide a good service or a quality product. You care about your customers. You always do a good job. You know your stuff, and you know that anyone who doesn’t hire you or buy from you is frankly going to miss out on getting his problem solved or his real needs fulfilled.

You know your customers and your customers know you. You ought to have a website that introduces the two of you to each other.

2) Search Engines Love Local Websites

There are two parts of the internet that are growing extremely fast — Mobile and Local search. As a local business, you have an opportunity to snag customers right from the internet when they search for what you do or sell.

Google, Yahoo and Bing are working extremely hard to be the most important resource to people searching for local businesses. And they’ve got competition from sites like Citysearch.com, Yelp.com and YP.com — just a few of the sites that concentrate on local businesses.

What’s the upshot of all of this local competition? With a well designed website, optimized for local search, your site will be found more often than if you were competing on a national scale.

3) Websites for Local Business are Referral-Driven

You want your website to attract brand new, fresh customers right from the web, but your business also grows by referrals. Having a website that supports and encourages referrals from your current and previous customers can help your business grow even faster.

Here’s the bottom line…

A well-built website for a local business has a very specific purpose — to get the customer to pick up the phone or get in their car and make a purchase.

If you don’t already have a website for your local business, then you are definitely missing out on a lot of potential customers — and a lot of money in your pocket. The Internet is going to be around for a long, long time, and its influence on how people buy is only going to increase.

It’s time to finally get your business on the Internet, or bring your site up-to-date from its last revision. Business has changed. The Internet has changed.

Let’s get YOU some new business.

To Your Success,

–Mark Widawer

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